Thursday, December 08, 2005

Two days ago, I began my first move in my new job. The first press conference was held. The result was quite satisfactory. The message has turned into hot news. It dominate the first page of most of the main media. The major reason was the proper timing. The news broke out at the time where the market reacted postively to the reshuffling of the member of the cabinet. We led the opinion. The following day, whatever happened, the tone of the news has to be around the climate that we had built.
However, we were a bit careless with the message and allocation of time. Some media covered a different minor message which actually bears another news value. With this in mind, we need to improve our issue management. It's so obvious that this minor news is potential to becoming an issue, yet, we didnt really pay attention to it. Another improvement that need to be touched is allocation of time for the press conference. We need to set a limit for the Q & A sessions. Once they have ran out of questions about the main message, they moved to another issue. We need to handle this issue delicately or else it turns into a crisis. I'm not ready.....

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